All fashion mediums – blogs, twitter, facebook, websites – went hullabaloo on Monday as the most anticipated collection of the year was FINALLY unveiled. There had been so many teasers, sneak peeks and mini videos whetting our appetite but it all came to a dramatic end with the lush unveil.
It was lots of fun, colour, florals, tulle, bows and ruffles; featuring chic party dresses, graphic tees, some outerwear and gorgeous accessories. It took elements from next season – tons of bold colour – and that gives the collection even more merit and wearability. It’s definitely worthy of all the attention it has received. Get ready to see them sell out come November 23rd.
One more thing was very true to the collection, the point Alber Elbaz made right off the bat, this is H&M going luxury, not Lanvin going high street. Very very spot on Mr Elbaz.
See the full collection, complete with shoes and accessories on the H&M website.